bkkeepr blog

Adverts

Yes, the bane of our online existence has come to bkkeepr. A few thoughts about ads:

• I’m not a huge fan of them either, and I’m certainly not a fan of google ads. Inefficient advertising is nothing but clutter.
• If bkkeepr succeeds, I’ve spent a lot of my personal time and an increasing amount of money on it. It’s a free service, with ongoing costs, so I need some form of support.
• Targeted, well-chosen and sympathetic advertising can benefit both the site and it’s users.
• I prefer the term sponsor: bkkeepr will not take on any advertiser, but only those relevant to our users. Each will be sympathetic to the aims of the site, and will be integrated into it as gracefully as possible.

With these thoughts in mind, I’m very pleased to introduce Little, Brown as the first official bkkeepr sponsor. The Little, Brown Group has literary roots going back to 18th Century, so makes a fine partner for bkkkepr as it makes it’s way, blinking, into the light of the world.

For Geeks: I’m serving ads (just the one so far) through OpenX, an excellent free and open-source adserver which allows campaign, banner an. Except the latest OpenX requires a couple of php settings I don’t have, so I’m using a legacy version, OpenAds 2.0.10. So it goes.